Smart Bet Privacy Policy

Smart Bet respects your privacy and is committed to protecting personal information. This policy covers our website, mobile version, app, account services, sports and live betting, games, Keno, bonuses, payments, support channels, and communications. It applies to visitors, registered players, and people who contact support before registering, in Addis Ababa and other Ethiopian regions.

We collect account, verification, payment, activity, and technical information to provide services, protect accounts, and meet applicable obligations. “Personal data” means information that identifies you or can be linked to you. “Processing” means collecting, using, storing, sharing, or deleting that information. For questions about Smart Bet personal data, use the official channels listed on Contact Us.

Who We Are

This policy describes how the operator of the Smart Bet service handles player information. Consult About Us for operator identification. Smart Bet provides online betting and gaming services for eligible adults in Ethiopia, subject to applicable Ethiopian laws and regulations, relevant license conditions, and regional restrictions. Users should verify the current licensing and regulatory status through License & Regulation and the competent authority’s latest information.

Information We Collect

The information needed depends on whether you browse, register, use betting products, make payments, or contact support. Collection should be limited to lawful, operational, security, and regulatory needs.

• Account data: name, phone number, email, date of birth, username, and password-related security information.
• Verification data: identity documents, age checks, customer due diligence information, and fraud-prevention records. Know Your Customer, or KYC, means checks used to establish identity and eligibility.
• Transaction data: deposits, withdrawals, relevant payment method details, balance history, payment authorization records, and bonus activity.
• Betting and gaming data: bets, odds, results, live betting activity, Keno activity, and game sessions.
• Technical data: IP address, device type, browser, app version, operating system, cookies, and log files.
• Communication data: support messages, complaints, emails, chat logs, and call records where calls are recorded with any required notice.
• Responsible gaming data: limits, self-exclusion requests, relevant risk indicators, and account restrictions.

Do not send unrelated sensitive information. Submit identity or payment documents only through an official verification or support channel when requested for a stated purpose.

How We Use Personal Data

We process betting account data to create and manage accounts, confirm identity and age eligibility, enable secure login, process deposits and withdrawals, and settle bets, winnings, bonuses, and promotions. For example, account-holder information and payment records may be compared to verify a withdrawal request.

Information may also help detect account takeover, multiple accounts, payment abuse, bonus abuse, and suspicious activity. Betting and transaction records may be reviewed to investigate unusual patterns or resolve a disputed settlement. These checks support account security and fair operation, rather than guaranteeing that every risk can be prevented.

Other purposes include improving the website, app, games, and support; sending important service notices; applying responsible gaming controls; and meeting applicable legal, tax, accounting, anti-money laundering, licensing, and regulatory duties. Marketing communications may be sent only where allowed, with available opt-out options. Opting out of marketing does not stop necessary account or security messages.

Lawful Reasons for Processing

Depending on the activity and applicable law, processing may be necessary to provide a requested service, meet a legal obligation, protect users and the platform, prevent fraud, or resolve disputes. Consent will be requested where required. The applicable lawful reason depends on the purpose; this policy does not assume that one basis covers every use. You may ask support for clarification about a particular activity or consent choice.

Cookies and Tracking

Cookies are small files stored on your device. Cookies and similar technologies may keep you logged in, protect accounts, remember preferences, analyse traffic, improve performance, and support marketing measurement where permitted. Some are necessary for core functions; optional technologies should be subject to applicable choice and consent requirements. Blocking essential cookies may affect login or betting functions. See our Cookie Policy for more information.

Data Sharing

Smart Bet does not sell personal data as a product. Information may be shared when necessary with third-party service providers: external organisations that perform specific tasks for the service. These may include payment processors, identity verification providers, hosting and cloud providers, analytics and security services, and customer support tools.

Information may also be disclosed to professional advisers or to regulators, law enforcement, and courts where legally required. Access should be limited to the purpose of the disclosure and subject to appropriate confidentiality, security, and contractual requirements. Service providers should not receive unrelated player information simply because they supply a service.

International Transfers

Some providers may store or process information outside Ethiopia. Where this occurs, transfers must follow applicable legal requirements and suitable safeguards. You can ask about the arrangements relevant to your information; this policy does not identify unconfirmed storage locations.

Data Storage and Retention

Records are kept only as long as necessary for account operation, legal obligations, financial records, dispute resolution, fraud prevention, responsible gaming, and regulatory requirements. Different records may need different retention periods. Closing an account does not necessarily require immediate deletion of all records. When continued retention is no longer needed, information should be deleted or made non-identifiable, subject to applicable requirements and backup procedures.

Security Measures

Smart Bet data protection requires reasonable technical and organisational measures, such as encryption where appropriate, access controls, secure login systems, security monitoring, staff confidentiality, backups, fraud detection, and internal handling procedures. No online service or transmission method is completely secure.

To support Smart Bet account security, use a unique password, keep verification codes private, and sign out on shared devices. Access Smart Bet login through the official website rather than unsolicited messages. Verify the domain through trusted operator information, and obtain any app or APK only from an operator-confirmed source. Report suspected unauthorised access promptly.

Your Privacy Rights

Depending on applicable data protection laws, you may request access to your information, correction, deletion, restriction, objection, or details about processing. Where processing relies on consent, you may withdraw it, subject to applicable rules. Requests may be limited when records must be retained for legal, financial, security, or regulatory reasons.

1. Step 1: Open Contact Us and choose an official support channel.
2. Step 2: Describe your privacy question or request and identify the relevant account without sending a password or verification code.
3. Step 3: Complete any proportionate identity check requested through a secure channel. Ask for the expected response time and complaint-handling procedure.

Age Restrictions and Children’s Data

Smart Bet services are intended only for eligible adults. We must not knowingly collect information from underage users. If a parent, guardian, or user believes that an underage person has submitted information, contact support so the account and information can be reviewed and appropriate action taken. See the Age Restriction Policy.

Responsible Gaming and Account Restrictions

Account activity, deposit limits, self-exclusion requests, and relevant risk indicators may be processed to apply responsible betting measures and platform rules. Certain restriction records may need to remain after account closure to help prevent excluded users from reopening accounts, where lawful. Read our Responsible Gaming information.

Terms, Bonuses, and Payments

This policy works alongside the Terms and Conditions, bonus rules, payment checks, and anti-fraud controls. Before registration, review eligibility and verification requirements. Before a deposit or withdrawal, compare available methods by disclosed fees, transaction limits, processing time, and account-holder requirements—not speed alone. Before accepting a bonus, check its conditions and how related activity is recorded. Mobile access does not remove verification requirements.

Updates to This Policy

This Privacy Policy may change when services, applicable laws, security practices, or processing activities change. Material changes should be communicated through appropriate service channels where required. Review this page periodically and contact support if you need clarification about Smart Bet privacy or the handling of your player information.